It’s not about the free food: how to develop a healthy corporate culture

In 2010, on one of the most epic road trips of my life, I was passing through Las Vegas and visited Zappos, a year or so after it had been acquired by Amazon. I spent 4 hours visiting headquarters, taking pictures, chatting with executives, and getting the full Zappos experience. If you have never heardContinue reading “It’s not about the free food: how to develop a healthy corporate culture”

Powering Business Sites with WordPress

I’m going to tell you a story you’ve probably heard before and it goes like this: You have a friend who has a shop, a restaurant or a yoga studio. He has heard about the wonders of the Internet and one day, he asks you to help him set up a website for his business.Continue reading “Powering Business Sites with WordPress”

Le mie avventure nell’azienda distribuita

Nel 2001, a 21 anni, è iniziata la mia carriera da freelance. Successe quasi per caso: mi avevano chiesto di fare un sito web e accettando, aprii le porte a tutto quello che venne dopo. Quando iniziai, non avevo idea di come mandare avanti la mia attività, quindi copiavo da coloro che già erano nelContinue reading “Le mie avventure nell’azienda distribuita”

How I fell into the rabbit hole: life and work at the distributed wonderland

In 2001, I was 21 years old and had just started freelancing. Like many of us, it fell into my lap: someone asked me to make their website and so it went. When I started, I had no clue how to run my business. So I did what I thought was right: I copied everythingContinue reading “How I fell into the rabbit hole: life and work at the distributed wonderland”

My presentation at WPVienna: “Elements of CRO”

Last night I presented “Elements of CRO” at Vienna WordPress Meetup. It was a great night with interesting questions e such a nice vibe. If you are in Vienna and you love WordPress you should join us. Check out the meetup group and join the gang, big things are coming up!

WordCamp Europe – here I come!

See you all at the first edition of WordCamp Europe in Leiden, The Netherlands. I’m part of the happy crew of volunteers that will kick off the event tomorrow and will spend three awesome days hosting a great conference about WordPress! With more than 700 attendees and a great speakers lineup, I’m sure it willContinue reading “WordCamp Europe – here I come!”