Powering Business Sites with WordPress

I’m going to tell you a story you’ve probably heard before and it goes like this: You have a friend who has a shop, a restaurant or a yoga studio. He has heard about the wonders of the Internet and one day, he asks you to help him set up a website for his business.Continue reading “Powering Business Sites with WordPress”

How to Design Growth: Growth Hacking 101 at Seedcamp in Rome

Introduction: this presentation was performed on the 5th of June 2014, at Seedcamp in Rome. I want to thank Seedcamp, the organisation, Nicola Mattina, Giuliano Iacobelli, Carlos Espinal and my company, Automattic, for giving me the opportunity to speak in front of such a great audience. Growth Hacking 101 Good afternoon! My name is LucaContinue reading “How to Design Growth: Growth Hacking 101 at Seedcamp in Rome”

Remote Working: One Does Not Simply Spend a Year Without Pants

My name is Luca Sartoni, I’m a Growth Engineer and I work at Automattic. Automattic is the company behind WordPress.com, Akismet, Polldaddy, Jetpack and many others. Our company is fully distributed and my 237 colleagues work from home, cafes, lounges, airports, coworking spaces. Remote working is not unusual in our industry, most of the timeContinue reading “Remote Working: One Does Not Simply Spend a Year Without Pants”

2014 – new year, new life, new job: growth engineer at Automattic

2013 was a blast. So many things happened during the summer and even before! Professionally it was the busiest year ever and I had so many gigs I cannot even remember all of them. At the end of 2012 I started Heisenberg Media together with Dan Taylor. We spent the past year kicking really hardContinue reading “2014 – new year, new life, new job: growth engineer at Automattic”

LAUNCHub long weekend: my tips on pitching

LAUNCHub is a 9M Euro Seed & Acceleration fund, based in Sofia, Bulgaria, supported by a mentor-led program that invests in startup companies, mainly from the ICT sector from Bulgaria and the region. Our investments range from EUR 30K to 200K per company and we also provide guiding mentorship. Last January I was invited butContinue reading “LAUNCHub long weekend: my tips on pitching”

Tech Events – January 2013

The Europas – Berlin 22 Jan 2013 The Europas are a celebration of the most exciting early stage enterprises in the EMEA region and the ecosystem around them. In breaking the awards in a variety of categories we seek to highlight the bright lights disrupting their respective industries in increasingly innovative ways. I’m covering theContinue reading “Tech Events – January 2013”

kompany Startup Hangout – join the conversation

A few months ago I took a new challenge and with a group of trusted friends I decided to start a new company called kompany. We incorporated the company on February the 29th 2012 (how many companies you know were incorporated on a leap day?) and in a few months we went through two roundsContinue reading “kompany Startup Hangout – join the conversation”