Shoot 4 Change – Palazzo Valentini – Roma

If you are in Rome, don’t miss this exhibition at Palazzo Valentini.


Next week in Rome

Photowalk Rome

Next week I will be in Rome and I will attend a couple of interesting events:

I diritti dell’utente digitale – Rome 7th of June 2011

The Ugo Bordone Foundation is organizing an event about “Rights of the digital users”. My friend Guido Scorza will open the seminar with a keynote speech and it will be my pleasure to be there.

The seminar is free to attend but the registration is mandatory.

Forum della Comunicazione – Rome 7th and 8th of june 2011

Forum della Comunicazione is a yearly event where professionals, managers, opinion leaders discuss about the many aspects of communication.

In the afternoon I will present the Ignite Talk “Symbolic Violence and Social Media“.

See you there!

I will be in Rome from the 4th to the 8th of June. If you are around and you want to hang out for a beer, just let me know!


Symbolic Violence and Social Media – Slides

Few days ago i presented an Ignite Talk in Rome called “Symbolic Violence and Social Media“.
Here my deck of slides, the guys at are publishing the video of presentation soon.

The Ignite event was part of the Global Ignite Week and it was awesome. Thanks to all the attendends and to Nicola Mattina for the perfect organization.


Employee 2.0: from traditional to distributed customer relations – 9 feb 2011 Rome

Next week I’ll have the pleasure to be in Rome to attend one of the most waited events in the Italian Internetsphere: the Social Media Week Rome.
Hundreds of events across the capital are taking place from february the 7th until the 11th. Most of the events require to be registered so don’t miss the online agenda on the SMW website.

The discussion panel

I’m going to be part of a discussion panel about new customers and empowered employees. I’ll share the stage with Giovanni Boccia Artieri, Stefano Epifani, Alberto Marinelli and Matteo Menin. The panel is moderated by Alessio Jacona and will take place in Rome, at Palazzo Giannelli Viscardi, on february the 9th 2011 at 10AM, don’t miss it!

Registrations and infos on Eventbrite. (Registration is mandatory)


My interview on working abroad

Alessio Jacona interviewed me right after my keynote speech in Rome, last week. The interview is in Italian but this is the english transcript. Enjoy! 🙂

AJ:Luca Sartoni, Teamleader at 123people. Now you work in Austria, after ten years of freelance activity in Italy. Which is the distance between your previous work experience and the present one?

LS: I travel a lot so i’m not too far from the my country. But i have to say that the work environment is very different in Austria compared to Italy. It’s true that i was a freelance in Italy and now i work in a corporate environment so it’s not easy to compare.

I find very difficult to explain to my Austrian colleagues some of the most common italian practices. For instance the internships. Not a single international company would ever rely a relevant activity within the business only on the internship workers. It Italy is pretty common to rely on people working for free.

Out of Italy is not common to be late on payments and to rely on strange accommodations between companies. Everything that is business is strongly regulated and everything is defined in written form.

Then i have to say that competition is really lower in the italian market.

AJ: Which advices would you give to other people regarding work experiences in another country?

I don’t want to take a position between who says that we should stay in Italy to raise up the country and the others who say we have to leave. I don’t believe there’s a common solution for everybody.

What i strongly suggest is to broaden the horizon and to look out of the border if you decide to stay and to pick up the best of your country if you decide to leave.

AJ: how Italy is perceived from Austria?
LS: Italy is a very interesting market. Also for my company it’s on of the key markets, and we decided to start the italian service pretty soon, even before more commonly considered high growing markets.

But Italy has issues, as i said before the first one is the bad attitude with the international news. In Italy we prefer a local news from a small town in the country rather than follow the international news regarding the world economy.

Then the language. For instance i met romanian students and i discovered that they graduate speaking four languages: Romanian, Russian, English and another one that they choose at the university. Of course if you know three more languages than me you have much more chances to compete in the job market. This is something we should care more in Italy.


Da oggi anche su youtube