Powering Business Sites with WordPress

I’m going to tell you a story you’ve probably heard before and it goes like this: You have a friend who has a shop, a restaurant or a yoga studio. He has heard about the wonders of the Internet and one day, he asks you to help him set up a website for his business.Continue reading “Powering Business Sites with WordPress”

My presentation at WPVienna: “Elements of CRO”

Last night I presented “Elements of CRO” at Vienna WordPress Meetup. It was a great night with interesting questions e such a nice vibe. If you are in Vienna and you love WordPress you should join us. Check out the meetup group and join the gang, big things are coming up!

The Rules of A/B Testing by Tyler Durden

1st Rule: You don’t talk about A/B Testing. Don’t tell your visitors they are part of an A/B test. It would contaminate the test and would make them feel awkward. Try to hide the test as much as you can. If you have redirects or URL parameters showing up, make them not too obvious toContinue reading “The Rules of A/B Testing by Tyler Durden”

How to Design Growth: Growth Hacking 101 at Seedcamp in Rome

Introduction: this presentation was performed on the 5th of June 2014, at Seedcamp in Rome. I want to thank Seedcamp, the organisation, Nicola Mattina, Giuliano Iacobelli, Carlos Espinal and my company, Automattic, for giving me the opportunity to speak in front of such a great audience. Growth Hacking 101 Good afternoon! My name is LucaContinue reading “How to Design Growth: Growth Hacking 101 at Seedcamp in Rome”