How to Design Growth: Growth Hacking 101 at Seedcamp in Rome

Introduction: this presentation was performed on the 5th of June 2014, at Seedcamp in Rome. I want to thank Seedcamp, the organisation, Nicola Mattina, Giuliano Iacobelli, Carlos Espinal and my company, Automattic, for giving me the opportunity to speak in front of such a great audience. Growth Hacking 101 Good afternoon! My name is LucaContinue reading “How to Design Growth: Growth Hacking 101 at Seedcamp in Rome”

3 cognitive biases you should be aware of

Confirmation bias I’ve seen confirmation bias kicking in many times, especially when dealing with black box problems. SEO for instance is a well developed topic and you can find many established practices nevertheless some areas of SEO are still empiric. The fact that Google does not disclose the entire algorithm behind the ranking and changesContinue reading “3 cognitive biases you should be aware of”

The Humble Bundle: an indie game success story

A few days ago I came across this blogpost and despite it was about videogames (usually not my main interest) I wanted to take a further look into it. It revealed to be a very interesting examples how a new software distribution model is possibile. The main ingredient of success are: pay what you want,Continue reading “The Humble Bundle: an indie game success story”

Open letter to an event organizer

A consistent part of my job is to attend events and quite often I’m invited to be on stage. I typically attend conferences, seminars, workshops, most of them are about tech, online business, startups and Internet culture. Maybe in the next months I will attend one of your events, so I just want to helpContinue reading “Open letter to an event organizer”

Enterprise Social 2.0 – Brussels 8, 9 march 2011

One of the best conference i attended last year was Enterprise Social 2.0 organized by KGS Global. This march, on the 8th and 9th will take place the second edition, in Brussels, Belgium. Of course i will be there and i strongly recommend to have a look at the speaker’s lineup, it’s really awesome! SeeContinue reading “Enterprise Social 2.0 – Brussels 8, 9 march 2011”

A scanso di equivoci

Ho inviato un centinaio di email in cui invito altrettanti amici a raggiungermi su Xing. Non mi sono bevuto il cervello e non è stato Xing a farlo a mia insaputa. Alcuni, come Gianluca, mi hanno chiesto se il corpo del messaggio fosse “testo standard” oppure di mio pugno. Ovviamente era testo standard perchè sugliContinue reading “A scanso di equivoci”

Warm Water Discovery – La stampa è marcia

Come molti di voi sapranno da qualche settimana mi sto dedicando al Romagna Business Club, il mio nuovo progetto molto social e molto business sul territorio romagnolo. Qualche giorno fa ho organizzato una conferenza stampa durante la quale abbiamo esposto le finalità del nostro progetto ai giornalisti e a coloro che ci hanno raggiunto fisicamenteContinue reading “Warm Water Discovery – La stampa è marcia”

Romagna Business Club – un nuovo progetto

In questi giorni ho avuto il piacere di lanciare un nuovo progetto che sta impegnando gran parte delle mie giornate. Il Romagna Business Club ha avuto origine circa sei mesi fa, quando Giorgio Minguzzi ha fondato il gruppo su Linkedin, realizzando anche sul suolo romagnolo quello che già stava già avvenendo nelle altre città italiane.Continue reading “Romagna Business Club – un nuovo progetto”