Breaking The Rule of Three

I’m a big fan of the rule of three: if you list things in groups of three, they are easier to remember, they are more powerful, and they engage more with your audience.

However, there are good reasons to break the rule of three from times to times.

According to Miyamoto Musashi, the author of “Go Rin No Sho”, the book of the five rings:

It is bad to repeat the same thing several times when fighting the enemy. There may be no help but to do something twice, but do not try it a third time.

Here the very example of that principle, in a recent UFC fight.


A few weeks ago I switched the wake word of my Alexa Dot to “computer” to avoid accidental triggering. However, I was using it to read the book “thank you for being late” on Audible. In the book, there is a chapter about cloud computing, so Alexa was activating itself, interrupting the book, every time that the book had the word “computer” in it.

It was an Alexaception.

I have then switched the wake word to “echo.” Now I need to avoid books about sound waves I guess.