The RIBS test

A message succeeds when people remember it — when it sticks. This iscrucial not only to get press, but to raise funding from the best firms, hire the best people, and attract the best advisors. Getting strong press feeds all of these needs, too.

Valuable article on PR strategies for tech companies. Must read!

Published by Luca Sartoni

I lead a team of engineers across three continents at Automattic. I love hiking, photography, and 3D printers.

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