It’s all about impact

It doesn’t matter if you like or dislike a product, a company, a service. It does not matter if it’s trivial or serious business. It does not matter if it serves a primary need or it’s just for entertainment. It only matters if it impacts other people’s lives and to which extent.

That’s why Pokemon Go is a must have experience for whoever is part of the 2016 digital industry. The labels people attach to it define more those people, than the game itself.

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