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It’s all about impact

It doesn’t matter if you like or dislike a product, a company, a service. It does not matter if it’s trivial or serious business. It does not matter if it serves a primary need or it’s just for entertainment. It only matters if it impacts other people’s lives and to which extent.

That’s why Pokemon Go is a must have experience for whoever is part of the 2016 digital industry. The labels people attach to it define more those people, than the game itself.

By Luca Sartoni

Growth Engineer at Automattic, WordPress contributor, co-organiser at WordCamp Europe, blogger, photographer, geek, nerd.

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