Or another example: what if I told you that for $2,000 you could have a trip to Paris with breakfast included, a trip to Rome with breakfast included, or a trip to Rome with no breakfast included. It turns out, by adding the “Rome with no breakfast included” causes more people to select Rome than Paris. Why? Because compared to Rome with no breakfast, Rome with breakfast sounds like a great deal and our brains just forget about Paris altogether
Interesting article by Mark Manson about cognitive biases. Check it out!