Luca Sartoni

Hi, Iā€™m Luca šŸš€


  • I manage teams of engineers across four continents.
  • I mentor dev leads.
  • I love hiking, photography, and 3D printers.

I manage distributed teams of engineers across four continents.

I mentor dev leads, helping them overcome challenges, improve performance, and make their teams successful.

I am passionate about technologies that enable people to unleash their potential, nurture their passions, and live a better life.

After high school, I thought I knew it all, and a few months into college, I dropped off to make websites. I spent my twenties pretending I was able to run my freelance business. I was still living with my parents and barely making ends meet.

A pivotal moment happened in 2006 when I moved my site (this blog, actually) to WordPress and started engaging with other bloggers who quickly became friends. A few months later, I started getting invitations to tech events across the world, and my network grew bigger.

In 2009 I was hired by a startup to run their business in Italy, and the following year I was leading their team of international marketers across 13 countries in Vienna, Austria.

A few years later, I found myself co-founding a startup in Vienna, a photography business, and the local WordPress meetup.

At the beginning of 2014, I joined Automattic, the company behind, Jetpack, Woocommerce, Tumblr, and many other products.

I also love hiking, photography, and 3D printers.

My pronouns are he/him.

My Best Writings


Mobile:Ā +393317820099 (SMS – Whatsapp – Telegram)
Twitter: @lucasartoni
Instagram:Ā @lucasartoni